International Marketing Strategy: Analysis, Development and Implementation

Type

Book

Authors

Isobel Doole

Robin Lowe

ISBN 10

1861527721

ISBN 13

9781861527721

Tags

Exports & Imports, Management, Advertising, Global, Industrial, Accounting, Economics, Marketing, International Business

Description

The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma. - from Amzon

Number of Copies